This months projects involves taking an object and repurposeing it to something else.  Since I had the aquarium lying around for THE BOX game show, I decided to remake it to a iceless cooler for drinks.

First step was making a logo and this is what I came up with.


I think it’s modern and pretty strong.  I have an ad campaign to do do that I have some good ideas on. 

I’m still a little short on the tag line though, so far the best I have is

“keep the night hot and the drinks cool”

anyone got something better?